Why LinkedIn is a Recruiter’s Dream Tool
Emmert Wolf said, “A man is only as good as his tools.” This statement holds so much more weight when applied to recruiting because it costs companies $240,000 to recruit, hire, and onboard a new employee. If you don’t have what it takes to find the right candidates, you’ll spend extra money because you made the wrong hire. So, what are some of the right tools? LinkedIn Automation is one of them, and here’s why.
A Brief Overview
According to VentureBeat, LinkedIn Automation involves its Qualified Applicant (QA) algorithm, which is an artificial intelligence system that better matches job candidates with what employers are looking for based on how a user interacts on the channel. The personal model, or the one that learns from your activity and interests to better find opportunities for you, gets refreshed regularly to allow for the highest performance of the algorithm based on your latest usage.
LinkedIn Automation Creates Better Interactions With Candidates
LinkedIn Automation, specifically QA, has had a positive impact on digital recruitment. For starters, InMail response rates increased by 45 percent through machine learning that better connects candidates with job opportunities and recruiters they’re more likely to be interested in. And, LinkedIn adds that the amount of meaningful two-way conversations between candidates and recruiters has doubled.
To top it off, you’ll see increased efficiency throughout the recruiting process. According to LinkedIn, the chances of attracting and hiring a job candidate through InMail is 50 percent! That means every one out of two people you contact will become an employee at your organization!
Decrease Your Cost-Per-Hire
For some reason, some companies today still don’t measure cost-per-hire. This is a huge oversight because keeping track of this recruitment KPI can reveal how efficient — or in most cases inefficient — your current recruitment strategy is. Again, the Society for Human Resource Management lists $240,000 as the average CPH. This number includes the following variables:
- Recruitment advertising fees and staff time
- Relocation and training fees for replacement hires
- The negative impact on team performance
- The disruption to incomplete projects
- Lost customers
- Outplacement services
- Weakened employer brand
- Litigation fees
If you can reduce your time-to-hire by connecting with the right candidates and having meaningful interactions with them more quickly through LinkedIn Automation, you can see how this exorbitant CPH can be decreased.
Through LinkedIn Automation, your organization can get exactly the right tools they need to efficiently attract and hire qualified candidates. So, go ahead and add LinkedIn Automation to your toolbox today!
